Share
twitterlinkedinfacebook
Image 1 of 1
BNPS_JarsOfAirForSale_02.jpg
BNPS.co.uk (01202 558833)<br />
Pic: AETHAER/BNPS<br />
<br />
Leo De Watts shows one of the jars of air.<br />
<br />
A canny Brit's business plan is a breath of fresh air - he's selling bottled breeze to the Chinese for a gasp-inducing £80 a pop. <br />
<br />
The smog-plagued elite of Beijing, Zhuhai, and Shanghai are snapping up the decanters from Leo De Watts' firm Aethaer which farms fresh-air from across the UK. <br />
<br />
The 27-year-old describes his firm as the "Louis Vuitton or Gucci" of  air, and his customers are gagging for the 580ml portions, despite them being 400 times more expensive then a bottle of water in China.