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Leo De Watts shows one of the jars of air.
A canny Brit's business plan is a breath of fresh air - he's selling bottled breeze to the Chinese for a gasp-inducing £80 a pop.
The smog-plagued elite of Beijing, Zhuhai, and Shanghai are snapping up the decanters from Leo De Watts' firm Aethaer which farms fresh-air from across the UK.
The 27-year-old describes his firm as the "Louis Vuitton or Gucci" of air, and his customers are gagging for the 580ml portions, despite them being 400 times more expensive then a bottle of water in China.