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BNPS.co.uk (01202 558833)<br />
Pic: JohnPye/BNPS<br />
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Original art work for John Player cigarettes from the 1940s have been unearthed to highlight the eyebrow-raising advertising techniques that would horrify health officials today.<br />
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The oil paintings were found in the factory of Imperial Tobacco in Nottingham after it closed last year.<br />
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The art work was for posters, billboard adverts and cigarette cards that were so avidly collected by smokers and non-smokers alike.<br />
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One such work by Septimus Edwin Scott depicts a young child sat in his nursery clutching three unlit cigarettes as if they were play-things. Wording underneath reads 'Mummy's favourite' underneath.