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The Ortoli cauliflower.
A farmer has launched a campaign to get more vegetables onto people's plates - by turning the common cauliflower bright shades of purple, green and orange.
The 'rainbow' caulis are part of Andrew Burgess' masterplan to improve the diets of Brits by making vegetables more mouth-watering.
Andrew hopes the colourful cauliflowers could reinvigorate the nation's love for vegetables - and also attract a new legion of fans.