Birth of Elvis - in letters.

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BNPS.co.uk (01202 558833)<br />
Pic HenryAldridge/BNPS<br />
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'We have a very hot item in Elvis Presley' Sam Philips was able to strike better deals with distributers after the over night success of Elvis.<br />
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In black and white - the winners and losers from the birth of Rock n Roll.<br />
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Never-seen-before letters charting the struggles a record producer had in launching an unknown Elvis Presley into the music world have emerged for sale for £50,000.<br />
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The fascinating archive reveals calamitous calls made by record executives and DJs who rejected Memphis music impresario Sam Phillips' efforts to get Elvis' name out there.<br />
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Mr Phillips, boss of the fledgling star's first record label Sun Records, wrote: "Sun has released a new artist who is creating a tremendous excitement...his name is Elvis Presley."<br />
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The archive of 47 letters includes several rejection letters and is being sold by Henry Aldridge and Son of Devizes, Wilts.