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A tie has been created for fashion conscious men that is fully interactive and can change pattern or colour at the touch of a button.
The accessory is made with a flexible screen that can link up with IOS apps such as the ones found on an iPad or iPhone.
Owners of the tie could download a special app which would then display a different fabric or design every time it was 'swiped'.
The gadget, dubbed the iTie, would also be able to make phone calls, send texts, and have Skype conversations.
It would be built with a camera at the bottom and also one at the top where it is fastened to create two webcam views.
The concept for the accessory has been created by Tomislav Zvonaric, 33, a graphic designer from Zagreb in Croatia.